A study investigated the variables associated with high school students' sensitivity to tuition in the college-choice process, interaction of tuition and student aid, relationship of family and student characteristics to this sensitivity, and the roles of student perceptions and student institutional connections in price sensitivity. Subjects were…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…

This study focuses on predictors of student sensitivity to college tuition and financial aid in their college choice process. Data were drawn from a longitudinal study on the postsecondary education choices of high school students in the state of Indiana. The variables student and family background, student academic characteristics, student…