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| Higher Education | 7 |
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| Enrollment | 4 |
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| College Admission | 2 |
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| Hossler, Don | 7 |
| Kemerer, Frank | 1 |
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| Guides - Non-Classroom | 3 |
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Direct linkHossler, Don; Kemerer, Frank – New Directions for Higher Education, 1986
Steps taken by institutions to have a greater impact on their student enrollments are referred to as enrollment management. Organizational implications are defined and enrollment management is defined as a process that influences the size, shape, and characteristics of a student body. (MLW)
Descriptors: College Administration, College Planning, Competition, Enrollment
Hossler, Don – New Directions for Higher Education, 1999
Discussion of effective college admissions recruitment considers new methodology, including electronic media, student information systems, statistical technologies, and increased use of geodemographic tools. Stresses the importance, however, of traditional principles, such as personalization and timing of nonprofit marketing. (DB)
Descriptors: College Admission, Futures (of Society), Higher Education, Long Range Planning
Hossler, Don – 1985
A three-stage model of college choice is outlined, and research related to the model is reviewed. The first phase is a developmental one in which students determine whether they would like to attend college. For students entering postsecondary studies, the second stage involves gathering information about educational options. The third state is…
Descriptors: College Attendance, College Choice, Decision Making, Enrollment Influences
Hossler, Don; And Others – 1990
The book provides an examination of research and practice related to enrollment management at institutions of higher education. Part 1 describes enrollment management in the context of strategic planning and presents four organizational approaches. Part 2 focuses on marketing and student recruitment, while Part 3 considers student retention.…
Descriptors: Academic Persistence, Case Studies, College Attendance, Enrollment
Hossler, Don – 1986
A guide to the development and operation of a college enrollment management system is presented for college administrators. After describing current issues that affect traditional student enrollments, the concept of enrollment management is defined, and its basic elements are introduced, along with broader organizational perspectives such as…
Descriptors: Case Studies, College Administration, College Attendance, Enrollment Influences
Hossler, Don – College Board Review, 1985
The concept of enrollment management is gaining acceptance as a means of ensuring institutional vitality. Those responsible for enrollment management must have direct responsibility for: student marketing and recruitment, pricing and financial aid, academic and career advising, academic assistance programs, institutional research, orientation,…
Descriptors: Academic Advising, College Administration, College Attendance, Enrollment
Hossler, Don – 1984
Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…
Descriptors: Administrative Policy, Administrator Role, College Administration, College Admission
