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Hossler, Don1
Kemerer, Frank1
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Hossler, Don; Kemerer, Frank – New Directions for Higher Education, 1986
Steps taken by institutions to have a greater impact on their student enrollments are referred to as enrollment management. Organizational implications are defined and enrollment management is defined as a process that influences the size, shape, and characteristics of a student body. (MLW)
Descriptors: College Administration, College Planning, Competition, Enrollment