Wake Forest University will no longer require applicants to submit standardized test scores, the university announced last week. The move makes Wake Forest, in Winston-Salem, North Carolina, one of the most prominent institutions with a "test optional" admissions policy. The university's decision reveals the increasing complexity of the…

The college admissions process teaches students how to express themselves during interviews, how to describe their best qualities in application essays. It may also make them wary of college marketing campaigns, and skeptical of being treated as a statistics, due to the large role played by standardized-test scores and grade-point averages. Such…