This article discusses Sundar Kumarasamy and how he is remaking the rituals of recruitment at the University of Dayton. For years Sundar Kumarasamy walked through the lobby of the University of Dayton's admissions building and daydreamed about changing every inch of the place. Mr. Kumarasamy, the university's vice president for enrollment…

Over the next decade, more students of color than ever before will pass through the gates of the nation's colleges and join the ranks of its work force, according to new projections by the Western Interstate Commission for Higher Education. By the year 2020, minority students will account for 45 percent of the nation's public high-school…

Admissions deans everywhere shared concerns about recruiting students during a recession as they tried to discern how, or if, the economy would affect demand for their institutions. Amid this uncertainty, colleges used many different strategies. Some recruited more here and less there. Some offered more merit aid, while others scaled back. Some…