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Marketing Recreation and Physical Activity Programs for Females.
Peer reviewed Peer reviewed
Henderson, Karla A. – Journal of Physical Education, Recreation and Dance, 1995
Explores how marketing recreation and physical activity programs for females might be undertaken based on the growing body of research about female involvement in recreation, sport, and leisure. The paper addresses product, place, price, and promotion, discussing females as people who represent a growing market segment with unique characteristics.…
Descriptors: Adults, Females, Marketing, Physical Activities
Context and Dialogue in Research on Women and Leisure.
Peer reviewed Peer reviewed
Henderson, Karla A.; Hodges, Sonja; Kivel, Beth D. – Journal of Leisure Research, 2002
Extends past integrative reviews about women's leisure to include emerging research trends and outcomes, analyzing research articles from 1996-00 in selected major research journals of English speaking countries. Dialogical issues surfaced related to the inward examination of how research needs to move toward an examination of ideologies that…
Descriptors: Context Effect, Family Influence, Females, Gender Issues
Inclusive Physical Activity Programming for Girls and Women.
Henderson, Karla A.; Bialeschki, M. Deborah – Parks and Recreation, 1995
Historically, women's recreation and leisure programs have been inferior to men's. The article reviews the history of recreation programming for females, examines the effect of contemporary feminism, then discusses current and future inclusive programming. Includes references. (SM)
Descriptors: Consciousness Raising, Elementary Secondary Education, Females, Feminism