Descriptor
| Adults | 1 |
| Females | 1 |
| Marketing | 1 |
| Physical Activities | 1 |
| Program Development | 1 |
| Recreational Activities | 1 |
| Sex Differences | 1 |
| Womens Athletics | 1 |
Source
| Journal of Physical… | 1 |
Author
| Henderson, Karla A. | 1 |
Publication Type
| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedHenderson, Karla A. – Journal of Physical Education, Recreation and Dance, 1995
Explores how marketing recreation and physical activity programs for females might be undertaken based on the growing body of research about female involvement in recreation, sport, and leisure. The paper addresses product, place, price, and promotion, discussing females as people who represent a growing market segment with unique characteristics.…
Descriptors: Adults, Females, Marketing, Physical Activities
