Comparative Candidate Evaluation as a Function of Election Level and Candidate Incumbency.

Hellweg, Susan A.; And Others

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Peer reviewed

ERIC Number: EJ378664

Record Type: Journal

Publication Date: 1988

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Comparative Candidate Evaluation as a Function of Election Level and Candidate Incumbency.

Hellweg, Susan A.; And Others

Communication Reports, v1 n2 p76-85 Spr 1988

Examines voters' evaluative structures used in making decisions about political candidates, specifically regarding election level and candidates' incumbent-challenger status. Concludes that incumbent positioning affects perceptual criteria formation for candidates. Reports that voting behavior predictions can be made when candidate idiosyncracies are determined and used in the predictions. (MM)

Descriptors: Communication Research, Elections, Higher Education, Political Attitudes, Political Candidates, Presidential Campaigns (United States)

Publication Type: Journal Articles; Reports - Research

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Language: English

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