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| Advertising | 2 |
| Communication Research | 2 |
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| Advocacy | 1 |
| Audience Awareness | 1 |
| Business Communication | 1 |
| Content Analysis | 1 |
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| Hellweg, Susan A. | 2 |
| Dionisopoulos, George N. | 1 |
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Dionisopoulos, George N.; Hellweg, Susan A. – 1987
This paper provides a selected review of the literature pertaining to corporate advocacy (non-product advertising by corporations, addressing political or social issues). More specifically, the paper examines research from the communication, business, public relations, and advertising literature dealing with justifications for the practice of…
Descriptors: Advertising, Advocacy, Audience Awareness, Business Communication
Hellweg, Susan A. – 1988
This paper provides a selected review of political candidate campaign advertising studies from the political science, mass communication, advertising, and political communication literature. The paper examines the literature in terms of research pertaining to (1) candidate advertising content (commercials for male versus female candidates and for…
Descriptors: Advertising, Communication Research, Content Analysis, Mass Media Role
