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| Ritter, Kurt | 1 |
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Ritter, Kurt; Hellweg, Susan A. – 1984
An important influence on a presidential candidate's debating style, the "incumbency factor," has been largely ignored by researchers. An analysis of the argumentative style of incumbents, based on the 1976 and 1980 presidential debates, has isolated three distinguishing characteristics: (1) presidential incumbents tend to avoid extended…
Descriptors: Communication Research, Content Analysis, Credibility, Debate
