In fall 1987, after a 5-year decline, full-time enrollment at Piedmont Virginia Community College (PVCC) rose dramatically by 18.8%. In response to the increase, a study was conducted to determine the characteristics of full-time students and the factors influencing their enrollment. The Virginia Community College System provided data on the demographic and enrollment characteristics of both full- and part-time students, and PVCC surveyed all 799 full-time enrollees to determine their reasons for attending full time. Study findings, based on a 33.67% response rate, included the following: (1) unlike part-time students, most of the full-time students were recent high school graduates, seeking an associate degree and eventual admission to four-year colleges or universities; (2) 70% of the respondents held full- or part-time jobs; (3) 66.2% were attending PVCC to prepare for transfer to a four-year institution; (4) parents and friends were rated as the most important influences on students' decisions to enroll at PVCC, though advertisements and publicity were also highly influential; and (5) 62.5% of the respondents claimed that cost was a factor in deciding to attend college. The survey instrument is appended. (AJL)