Descriptor
Television Research | 2 |
Television Viewing | 2 |
Visual Stimuli | 2 |
Attention | 1 |
Attention Span | 1 |
Audience Response | 1 |
Communication Research | 1 |
Higher Education | 1 |
Undergraduate Students | 1 |
Young Children | 1 |
Source
Communication Research | 2 |
Author
Hawkins, Robert P. | 2 |
Publication Type
Journal Articles | 2 |
Reports - Research | 2 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating

Hawkins, Robert P.; And Others – Communication Research, 1995
Examines the visual attention of undergraduate students to the television screen. Finds that varying relatedness of episodes, for which strategic inertial processes should vary in strength, produces a corresponding difference in inertia of looks crossing boundaries. Suggests that results previously interpreted as reflecting nonstrategic processes…
Descriptors: Audience Response, Higher Education, Television Research, Television Viewing

Hawkins, Robert P.; And Others – Communication Research, 1991
Investigates the visual attention of children (ages 3.5 to 6.5 years) to short segments of the television program "Sesame Street." Finds an early increase in attention to random segments, suggesting an attempt to deal with difficult but seemingly accessible content. Finds a quick decrease of attention to segments with incomprehensible…
Descriptors: Attention, Attention Span, Communication Research, Television Research