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Hawkins, Robert P.; And Others – Communication Research, 1995
Examines the visual attention of undergraduate students to the television screen. Finds that varying relatedness of episodes, for which strategic inertial processes should vary in strength, produces a corresponding difference in inertia of looks crossing boundaries. Suggests that results previously interpreted as reflecting nonstrategic processes…
Descriptors: Audience Response, Higher Education, Television Research, Television Viewing
Peer reviewed Peer reviewed
Hawkins, Robert P.; And Others – Communication Research, 1991
Investigates the visual attention of children (ages 3.5 to 6.5 years) to short segments of the television program "Sesame Street." Finds an early increase in attention to random segments, suggesting an attempt to deal with difficult but seemingly accessible content. Finds a quick decrease of attention to segments with incomprehensible…
Descriptors: Attention, Attention Span, Communication Research, Television Research