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Peer reviewedHample, Dale – Communication Monographs, 1978
Discusses the probative potential of evidence in argument, and evaluates the importance of evidence in predicting belief change. Predicts adherence to argument claims and confirms the traditionally recognized importance of evidence to persuasion. (JMF)
Descriptors: Attitude Change, Attitudes, Behavioral Science Research, Beliefs
Hample, Dale – 1980
A study focusing on argument as a receiver-contained phenomenon assessed the differential importance of (new) arguments stimulated by a message, as opposed to (old) arguments previously integrated. Data were collected from 207 college students in a pretest, posttest, and delayed posttest design. The subjects provided information on their attitudes…
Descriptors: Attitude Change, College Students, Communication Research, Higher Education
