In Tanzania, adult education is seen as going beyond increasing skill levels to raising political consciousness. If it is desired to narrow the gap between the educated and uneducated, the role of University adult education evening classes as an agent of increased social stratification must be examined. Mass radio study groups may be one means of…

The radio study campaign combined elements of listening group and study group traditions and added group leaders trained in democratic leadership principles, a text book, and a study guide. It was hoped that the campaign would create a deeper sense of national awareness and, by highlighting the achievements since Tanzanian independence, give…

This account of the Tanzanian health campaign opens with a brief explanation of how radio forums fit into the mass media scheme. Then, campaigns run in other nations are reviewed, with emphasis on aspects pertinent to the Tanzanian experience. The Tanzanian campaign, named Mtu ni Afya ("Man is Health"), had three aims: (1) to increase…

This paper is based on the evaluation of the Tanzanian education campaign called "Man is Health." It reviews the genesis of the campaign, objectives and organization, training system, examples of the groups at work, preliminary findings, and other significant aspects of the total effort. (Author)

Based upon the success of three smaller radio study campaigns, a program for a preventive health campaign was planned to directly improve the lives of Tanzania's rural inhabitants. Elements in the campaign included: a national coordianating committee, radio programs, printed materials, trained study group leaders, leader's manuals, and…

The objectives, target group, publicity methods, training procedures, leader recruitment, financing, activities, and program evaluation of a radio study group campaign in Tanzania are described. (AG)