This account of the Tanzanian health campaign opens with a brief explanation of how radio forums fit into the mass media scheme. Then, campaigns run in other nations are reviewed, with emphasis on aspects pertinent to the Tanzanian experience. The Tanzanian campaign, named Mtu ni Afya ("Man is Health"), had three aims: (1) to increase people's awareness of how they can make their lives healthier and to encourage both groups and individuals to take appropriate action; (2) to provide clear and simple information about the symptoms of specific diseases and their prevention; and (3) to encourage those who had participated in the national literacy campaign to maintain their skills by reading campaign materials designed especially for the newly literate. In addition to describing this health campaign which was undertaken in 1973, more recent development projects in Tanzania are also discussed. Thirty-eight references are listed. (LLS)