Recounts the activities that a number of bookstores have sponsored in order to generate children's interest in books, such as making valentines in February, having Santa Claus pay a visit in December, and having children tape record their favorite stories so that blind children can listen to them. (DF)

Recounts the experiences of a bookseller in dealing with children's books, including what strategies increase sales, how mothers and fathers choose children's books differently, and giving book talks at parents' nights at preschool schools. (NKA)