Concludes that newspaper publishers must look at the broadcast media in terms of relevant competition and search for those aspects of their product that will appeal to and serve a perceived need of the consumer. (RB)

Indicates that the correlation between circulation and price change for all daily newspapers published during this period was slightly negative, indicating a small decrease in circulation with a much greater increase in price. (KS)

A study analyzed the attitudes of newspaper subscribers and nonsubscribers to determine whether the two groups were truly distinct, homogenous segments of the public or whether there were "atypical" subscribers and nonsubscribers. Data were gathered through telephone interviews with more than 1,000 adults in the southeastern United…

A survey of 481 individuals from a major southwestern metropolitan area suggests that a newspaper audience is not monolithic but rather a collection of numerous subsegments with different attitudes and needs regarding newspapers. (GT)