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| Audiences | 1 |
| Commercial Television | 1 |
| Mass Media | 1 |
| Research Methodology | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
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| Greenberg, Bradley S. | 1 |
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Download full textGreenberg, Bradley S. – 1973
Although previous research has attempted to encompass such overlapping concepts as needs, functions, motives, and gratifications obtained from mass media exposure, no serious attempt has been made to answer the question, "Why do so many people spend so much time watching television?" This project focused on obtaining motives and gratification…
Descriptors: Audiences, Commercial Television, Mass Media, Research Methodology
