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Peer reviewedGreenberg, Bradley S.; And Others – Journal of Communication, 1981
Examines the portrayal of intimate sexual behavior on soap operas and concludes that soap operas have more sexual content than do prime-time programs, but the types of intimacies differ. Notes that soap operas are potentially a major force in the transmission of values and sexual information to youthful viewers. (PD)
Descriptors: Adolescents, Audiences, Children, Content Analysis
Download full textGreenberg, Bradley S.; Reeves, Byron – 1974
Based on previous research findings and original data from school children in grades 3-6, this study examines children's perceptions of reality in television as an intervening variable between exposure to the medium and the effect of television messages. The specific focus of the current research was to isolate and identify factors which have…
Descriptors: Children, Communication (Thought Transfer), Content Analysis, Elementary Education
