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Greenberg, Bradley S.1
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Background Television as an Inhibitor of Cognitive Processing.
Peer reviewed Peer reviewed
Armstrong, G. Blake; Greenberg, Bradley S. – Human Communication Research, 1990
Argues that television, when used as a secondary activity, interferes with performance on otherwise intellectually demanding tasks. Examines performance on seven different cognitive processing tests for respondents in four television-viewing conditions and a no-TV control group. Finds significant performance decrements for measures of reading…
Descriptors: Audience Response, Cognitive Processes, Communication Research, Higher Education