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| Gose, Ben | 1 |
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Gose, Ben – Chronicle of Higher Education, 1997
Increasingly, colleges and universities are using field offices and representatives to recruit applicants at a distance from the institutions. Representatives often spend significant amounts of time with a single student. The practice is particularly popular among colleges wishing to build name recognition and to elevate a narrow market segment in…
Descriptors: College Applicants, Geographic Location, Higher Education, Marketing
