The Child Nutrition Act of 1998 authorized demonstration pilot projects in up to six school food authorities and a rigorous evaluation to assess the effects of providing free school breakfasts to elementary school children. This report describes the evaluation strategy and data collection plans. Part 1 of the report provides background information, describes the school breakfast program (SBP), summarizes the literature on breakfast and learning, and discusses the rationale for the Universal-Free School Breakfast Program (USBP). This part also identifies the requirements of the demonstration and evaluation, provides a conceptual framework of how participation in a USBP may affect student outcomes, and provides an overview of the full set of evaluation design components. Part 2 describes the design for the impact study. Research questions and hypotheses to be tested are discussed, as are outcomes and measures that will be used to assess program effectiveness. This part also describes the approach for evaluating the USBP demonstration programs, discusses evaluation and sampling design issues and strategies, presents an analysis plan for assessing program impacts, and describes data collection plans. Part 3 presents the approach for conducting the implementation study of the USBP pilot project, describing study topics and research questions and outlining plans for process data collection. Part 4 provides an assessment of the feasibility of implementing the preferred evaluation design. This part reviews the statistical precision achieved, provides an estimate of the demonstration costs, and identifies strengths, weaknesses, and risks. (Contains 67 references.) (KB)