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Giles, Howard; And Others – Journal of Multilingual and Multicultural Development, 1983
Provides a brief overview of the main methodological tools used in studies of language attitudes, focusing on the paradigm of speaker evaluation. Discusses the kinds of findings emerging from these studies and speculates on priorities for future language attitude research. (EKN)
Descriptors: Language Attitudes, Language Research, Language Role, Multilingualism
Peer reviewed Peer reviewed
Bourhis, Richard Y.; Giles, Howard – Language Sciences, 1976
This experiment using the matched-guise technique in a natural setting shows that listeners' cooperative behavior can be influenced by a speaker's style of speech not only in a face-to-face situation, but also on the basis of voice cues alone. Broadness of pronunciation also influences reactions. (POP)
Descriptors: Bilingualism, Language Attitudes, Language Role, Language Styles
Peer reviewed Peer reviewed
Giles, Howard; Bourhis, Richard Y. – Anthropological Linguistics, 1976
This paper presents certain innovations in the "matched-guise" technique of dialect study, which is used to determine people's immediate evaluative responses to tape-recorded speakers of various accents, dialects and languages. (CHK)
Descriptors: Dialect Studies, Language Attitudes, Language Research, Language Role