Descriptor
| Attitude Measures | 1 |
| Audience Analysis | 1 |
| Beliefs | 1 |
| Comparative Analysis | 1 |
| Interviews | 1 |
| Programing (Broadcast) | 1 |
| Religion | 1 |
| Research Methodology | 1 |
| Surveys | 1 |
| Tables (Data) | 1 |
| Television Research | 1 |
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| Gerbner, George | 1 |
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Gerbner, George; And Others – 1984
This 2-year study was conducted to investigate the nature of religious television, its viewers, and its effect on mainline or other local churches. Four specific areas were addressed: the nature of the viewing audience, the content of religious television, the appeals and satisfactions (uses and functions) of religious programs, and behavioral…
Descriptors: Attitude Measures, Audience Analysis, Beliefs, Comparative Analysis
