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Peer reviewedGerbner, George; And Others – Communication Research--An International Quarterly, 1981
Replies to Paul Hirsch's rejoinder to Gerbner et al's findings on cultivation analysis. (See EJ 240 175-177.) Addresses the use of the National Opinion Research Center/ General Social Surveys. Concludes that Hirsch's appraisal of cultivation theory and his reasons for rejecting the concepts of mainstreaming and resonance are unwarranted and…
Descriptors: Adolescents, Adults, Data Analysis, National Surveys
Peer reviewedGerbner, George; And Others – Journal of Communication, 1982
Applies the Gerbner, et al, theory of television "mainstreaming" to political orientations. Analyzes survey data to show the political attitudes of heavy, medium, and light TV viewers. Suggests new ways of thinking about television and the formation of political perspectives. (PD)
Descriptors: Adults, Demography, Moral Issues, Political Attitudes
