Descriptor
| Attention Span | 3 |
| Higher Education | 3 |
| Television Viewing | 3 |
| Television Research | 2 |
| Attention | 1 |
| Audience Response | 1 |
| Cognitive Processes | 1 |
| Communication Research | 1 |
| Mass Media Effects | 1 |
| Models | 1 |
| Shift Studies | 1 |
| More ▼ | |
Author
| Geiger, Seth | 3 |
| Reeves, Byron | 3 |
Publication Type
| Reports - Research | 3 |
| Journal Articles | 2 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedGeiger, Seth; Reeves, Byron – Human Communication Research, 1993
Assesses the variable amounts of attention that are required for a viewer to process two kinds of interruptions common to television: the shift from one message to a different, unexpected message; and the reference to previously presented material. Interprets results in terms of limited capacity and attentional inertia models of attention. (RS)
Descriptors: Attention Span, Higher Education, Models, Television Research
Geiger, Seth; Reeves, Byron – 1991
A study assessed the variable amounts of attention that are required for a viewer to process two kinds of interruptions that commonly occur in television: the shift from one message to a different, unexpected message; and the reference to previously presented material that follows an interruption. Twenty-six subjects recruited from an…
Descriptors: Attention, Attention Span, Cognitive Processes, Communication Research
Peer reviewedGeiger, Seth; Reeves, Byron – Communication Research, 1993
Tests the proposition that message structure (cuts) affects attention to television differently, depending on whether the cuts link related or unrelated content. Finds cuts in unrelated sequences require more attention than cuts in related sequences. (NH)
Descriptors: Attention Span, Audience Response, Higher Education, Mass Media Effects
