The Effects of Scene Changes and Semantic Relatedness on Attention to Television.

Geiger, Seth; Reeves, Byron

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Peer reviewed

ERIC Number: EJ462290

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0093-6502

EISSN: N/A

The Effects of Scene Changes and Semantic Relatedness on Attention to Television.

Geiger, Seth; Reeves, Byron

Communication Research, v20 n2 p155-75 Apr 1993

Tests the proposition that message structure (cuts) affects attention to television differently, depending on whether the cuts link related or unrelated content. Finds cuts in unrelated sequences require more attention than cuts in related sequences. (NH)

Descriptors: Attention Span, Audience Response, Higher Education, Mass Media Effects, Shift Studies, Television Research, Television Viewing

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A