A study was conducted to explore attitudes toward the credibility of individual media and news media in general. The first phase of the study was a series of focused group discussions, while the second involved a national representative sampling of 1,469 adults interviewed by telephone, 875 of whom were then surveyed by mail. Credibility scores…

Describes measurement of the concept of media credibility in previous research and reports results of a national survey that treated credibility as a multidimensional concept. Concludes from factor analysis that credibility scores for newspapers and television news were correlated. (FL)

To gain a perspective on the kinds of people who find newspapers and television to be high or low in credibility, a two-phase study combined demographic and other characteristics, media behavior, and attitudes toward the media. The first phase involved a series of focused group discussions, while the second was a national, representative sampling…

Analyzed 58 studies and concluded that much empirical evidence on knowledge gaps exists but not on gaps under the influence of media publicity. Found little research on associations between knowledge and education that involves media coverage of issues/news topics. Provides guidelines for future research. (PD)