Consumer Perceptions of Service Contracts.

Caudill, Donald W.; Garman, E. Thomas

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Peer reviewed

ERIC Number: EJ494259

Record Type: Journal

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1044-7385

EISSN: N/A

Consumer Perceptions of Service Contracts.

Caudill, Donald W.; Garman, E. Thomas

Advancing the Consumer Interest, v6 n2 p9-15 1994

A study tried to distinguish between consumers (n=440) who bought and did not buy an extended service contract, to find out why a consumer would buy an extended service contract, and to profile those most likely to purchase one. Results showed that most consumers felt such contracts were worthwhile and offered peace of mind. (JOW)

Descriptors: Consumer Education, Consumer Protection, Contracts, Motivation, Purchasing

Publication Type: Reports - Research; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A