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| Bohle, Robert H. | 1 |
| Garcia, Mario R. | 1 |
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Download full textBohle, Robert H.; Garcia, Mario R. – 1986
In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…
Descriptors: Attitude Measures, Color, Color Planning, Design Preferences
