Descriptor
Audiences | 1 |
Information Seeking | 1 |
Motivation | 1 |
Need Gratification | 1 |
News Reporting | 1 |
Predictor Variables | 1 |
Recall (Psychology) | 1 |
Surveys | 1 |
Television Research | 1 |
Television Viewing | 1 |
Source
Journalism Quarterly | 1 |
Author
Gantz, Walter | 1 |
Publication Type
Journal Articles | 1 |
Reports - Research | 1 |
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Gantz, Walter – Journalism Quarterly, 1978
Reports on a study that suggested that those who watch television news primarily to gain information recall more than others, and that casual viewers recall more than those seeking diversion or both diversion and information. (GT)
Descriptors: Audiences, Information Seeking, Motivation, Need Gratification