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Exploring the Motives for Viewing Televised Sports.
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Gantz, Walter – 1980
A total of 286 subjects was presented with a series of motivations and asked to evaluate the relative importance of each in their exposure/avoidance decisions about watching sports programs on television. The 188 sports viewers assessed the importance of each motivation for their viewing of baseball, hockey, football, and tennis. The 98…
Descriptors: Athletics, Attention, Attention Control, Behavioral Science Research