Descriptor
Author
| Gantz, Walter | 2 |
| Kunkel, Dale | 1 |
| Masland, Jonathon | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
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Peer reviewedGantz, Walter; Masland, Jonathon – Journalism Quarterly, 1986
Reports that television viewing ranked lowest on the preferred activity lists for busy mothers, but that the use of television as a "babysitter" is extensive. (FL)
Descriptors: Childrens Television, Mass Media Effects, Parent Role, Programing (Broadcast)
Peer reviewedKunkel, Dale; Gantz, Walter – Journal of Communication, 1992
Finds clear patterns of differences in nature and number of commercials during children's programs on three different types of television channels: broadcast networks, independent stations, and cable networks. Examines themes/appeals employed in commercials, disclosures/disclaimers used, and other content attributes. (SR)
Descriptors: Advertising, Broadcast Television, Cable Television, Childrens Television
