Concludes that the answer to the question of whether viewers restructure their lives to accommodate television or whether television is made to fit into the existing structure of their lives is functionally related to the programing and the time period involved. (FL)

Concludes that next-day weather forecasts given by television stations are usually accurate and that stations seldom change their forecasts between the early evening and late evening newscasts. (FL)

Reports that television viewing ranked lowest on the preferred activity lists for busy mothers, but that the use of television as a "babysitter" is extensive. (FL)

Finds clear patterns of differences in nature and number of commercials during children's programs on three different types of television channels: broadcast networks, independent stations, and cable networks. Examines themes/appeals employed in commercials, disclosures/disclaimers used, and other content attributes. (SR)

Reports on a study that suggested that those who watch television news primarily to gain information recall more than others, and that casual viewers recall more than those seeking diversion or both diversion and information. (GT)