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Rees, Jennifer1
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Friedman, Monroe; Rees, Jennifer – Journal of Consumer Affairs, 1988
This study examined the bahavioral science support for a set of 20 food-buying principles. Three types of principles are found; they differ in the consumer behaviors they recommend and in the nature and strength of support they receive in the behavioral science literature. (Author/JOW)
Descriptors: Behavioral Science Research, Consumer Economics, Consumer Education, Food