This is a report of a year-long survey conducted at a sample of Armed Forces Entrance and Examining Stations to ascertain enlistment motivation of individuals entering military service. During the survey period of April 1971 to April 1972, there was a decline in draft motivated enlistments with learning a skill or trade and the opportunity for…

The major objective of this survey research project was to estimate the Navy recruitment potential of male, junior college students. The results of a national survey of 807 students that a promising recruitment market exists for officer and enlisted recruiting, including both the active force and the Reserve. A second objective was to determine if…

The consulting report indicates the extent of career motivation among current enrollees in selected off-campus military officer training programs in 1973. The programs studied are the Navy Reserve Officers Candidate (ROC) program, Aviation Reserve Officers Candidate (AVROC) program, and the Marine Corps Platoon Leaders Class (PLC) program. The…

Research into the career intentions of Army, Navy and Air Force ROTC cadets showed that a majority were willing to stay and continue into the advanced program, even without financial aid. The proportion for Army enrollees was much lower than for Navy or Air Force enrollees. Almost half of all advanced cadets were undecided about staying on active…