Viewer disenchantment with children's television can be allayed by creative programing that will also provide incentives to the broadcast industry. News and information programs, as well as entertaining and sensitive dramatizations of children's issues, have already fared well in the marketplace, proving that innovative children's programing can be good business. The technology exists to distribute video programing in a variety of formats, including cable, video cassette, and videodisc. Suggestions for program distribution include the creation of independent superstations serving a national child audience; prime-time family/child programing; consortia of network and independent stations for quality programing; using existing children's series produced by the Department of Health, Education, and Welfare that are offered virtually free of charge to broadcasters; and using the new incentives offered to independent producers to develop quality children's programs for public and commercial television. (DF)