Broadcasters should aim for diversity and excellence in programing rather than basing programing decisions on the Nielsen ratings and aiming for maximized profits. Broadcasting reflects, shapes, alters, and informs the national consciousness; entertainment programs as well as newscasts have tremendous impact on the public, and the effect of…

If cable television is to survive in the competitive marketplace, it will have to show increased foresight in designing new services and facilities. Cable television regulations, which may have been an impediment to past growth, should be fully reviewed by the Federal Communications Commission (FCC) and deleted or corrected if necessary; but cable…