Research shows that stigma toward mental illness prevents a large percentage of college students from seeking help. Finding pedagogies that can be utilized in the classroom to reduce stigma is important. The present study replicated previous research that utilized celebrity case material in the teaching of abnormal psychology for the purpose of reducing public stigma toward mental illness and help seeking. The present study also examined whether stigma reductions would persist beyond the initial post-testing. Data were collected using a pre-post design from 48 (experimental group) and 23 (control group) college undergraduates enrolled in an abnormal psychology course. Compared to the control group, the use of celebrities as narratives to teach about mental illness resulted in reduced public stigma toward mental illness and reduced stigma toward seeking help which persisted over a 6-month time period.