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Direct linkFagerstrom, Asle; Foxall, Gordon R.; Arntzen, Erik – Journal of Organizational Behavior Management, 2010
The present article introduces the concept of Motivating Operation (MO) to the context of consumer choice and discusses the function of the concept of MO in the context of the Behavioral Perspective Model (BPM). Including MO as part of the consumer behavior setting leads to a more comprehensive analysis and, as a result, improves our understanding…
Descriptors: Consumer Economics, Selection, Functional Behavioral Assessment
