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Direct linkFagerstrom, Asle; Hantula, Donald A. – Psychological Record, 2013
Credit card debt is of increasing concern among college students, but reasons for it are not well understood. In a simulated shopping experiment based on a hyperbolic discounted utility model, 21 participants could either save money for a new model of their favorite mobile phone brand and get it in the future or buy the product on credit and get…
Descriptors: Credit (Finance), College Students, Foreign Countries, Consumer Economics
Fagerstrom, Asle – Journal of Organizational Behavior Management, 2010
This article introduces the concept of motivating operation (MO) to the field of online consumer research. A conjoint analysis was conducted to assess the motivating impact of antecedent stimuli on online purchasing. Stimuli tested were in-stock status, price, other customers' reviews, order confirmation procedures, and donation to charity. The…
Descriptors: Stimuli, Consumer Economics, Internet, Online Systems
