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Direct linkFagerstrom, Asle; Arntzen, Erik – Psychological Record, 2013
Consumer behavior analysis can be applied over a wide range of economic topics in which the main focus is the contingencies that influence the behavior of the economic agent. This paper provides an overview on the work that has been done on the impact from motivating operations at the point of online purchase situation. Motivating operations, a…
Descriptors: Consumer Economics, Motivation, Purchasing, Influences
