ERIC Number: EJ329354
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
A Publisher's Perspective.
Epstein, Connie C.
Horn Book Magazine, v62 n1 p104-07 Jan-Feb 1986
Discusses the renewed importance of retail sales in the children's book market and the emergence of three kinds of children's books: lavishly illustrated picture books, novels by brand name authors, and imaginative merchandise books. Discusses how children's books reach institutional and retail markets. (EL)
Descriptors: Books, Childrens Literature, Marketing, Merchandising, Novels, Picture Books, Publishing Industry, Reading Interests
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
