Descriptor
Books | 2 |
Marketing | 2 |
Novels | 2 |
Publishing Industry | 2 |
Adolescent Literature | 1 |
Characterization | 1 |
Childrens Literature | 1 |
Females | 1 |
Males | 1 |
Merchandising | 1 |
Picture Books | 1 |
More ▼ |
Source
Horn Book Magazine | 2 |
Author
Epstein, Connie C. | 2 |
Publication Type
Journal Articles | 2 |
Opinion Papers | 2 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Epstein, Connie C. – Horn Book Magazine, 1986
Discusses the renewed importance of retail sales in the children's book market and the emergence of three kinds of children's books: lavishly illustrated picture books, novels by brand name authors, and imaginative merchandise books. Discusses how children's books reach institutional and retail markets. (EL)
Descriptors: Books, Childrens Literature, Marketing, Merchandising
Epstein, Connie C. – Horn Book Magazine, 1987
Poses the question of why coming-of-age stories about girls are usually published as juveniles while those about boys originate on adult book lists. Challenges the conventional wisdom on how best to market young adult literature. (FL)
Descriptors: Adolescent Literature, Books, Characterization, Females