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| Books | 2 |
| Marketing | 2 |
| Novels | 2 |
| Publishing Industry | 2 |
| Adolescent Literature | 1 |
| Characterization | 1 |
| Childrens Literature | 1 |
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| Horn Book Magazine | 2 |
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| Epstein, Connie C. | 2 |
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| Journal Articles | 2 |
| Opinion Papers | 2 |
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Epstein, Connie C. – Horn Book Magazine, 1986
Discusses the renewed importance of retail sales in the children's book market and the emergence of three kinds of children's books: lavishly illustrated picture books, novels by brand name authors, and imaginative merchandise books. Discusses how children's books reach institutional and retail markets. (EL)
Descriptors: Books, Childrens Literature, Marketing, Merchandising
Epstein, Connie C. – Horn Book Magazine, 1987
Poses the question of why coming-of-age stories about girls are usually published as juveniles while those about boys originate on adult book lists. Challenges the conventional wisdom on how best to market young adult literature. (FL)
Descriptors: Adolescent Literature, Books, Characterization, Females
