The traditional female stereotype described norms for women in that the characteristics were deemed to be "appropriate" for all women. Recent research described three role-based subcategories of women (housewife, professional woman, sex object) which are based on the female homemaking, work, or romantic roles respectively. The subcategories suggest the traditional stereotype may not be normative, and instead, norms may be related to women's chosen roles. Two studies were conducted to investigate college student evaluative judgments about subcategory members and to examine normative requirements for women. In Experiment 1, college students (N=76) made judgments about 16 brief situations in which subcategory members acted either well or poorly in four role characteristics: maternal sensitivities, interpersonal tendencies, financial provider responsibilities, and instrumental tendencies. Results indicated that the most salient comparison was between good and bad behavior. Experiment 2 used the same materials and design as Experiment 1 except subjects (N=76) made judgments about subcategory members behaving poorly only. Results supported the traditional stereotype. Normative social pressure appears to be related to the maternal role. Sanctions were primarily issued against all women when they violated the maternal role and against the sex object as she participated in all roles. (NB)