Advertising is everywhere: on television, on the internet, on billboards and in print media. It is important to be able to understand and process the advertising messages that we are bombarded with daily. Advertising frequently uses scientific information to make a product appear more credible or to underscore specific features or benefits.…

This paper reports a comparison of a group of higher-and lower-achieving undergraduate chemistry students, 17 in total, as separated on their ability in stoichiometry. This exploratory study of 17 students investigated parallels and differences in the students' general and domain-specific cognitive abilities. Performance, strategies, and mistakes…