One of thirteen individualized courses included in a marketing curriculum, this course covers the fundamental concepts of the marketing and distribution field, including the operations of wholesale and retail businesses. The course is comprised of three units: (1) The Marketing Process, (2) Wholesaling, and (3) Retailing. Each unit begins with a…

One of thirteen individualized courses included in a marketing curriculum, this course is on the fundamentals of operating a cash register. The course is comprised of four units: (1) Face of Cash Register, (2) Operating a Checkout Station, (3) Checker-Cashier Qualities, and (4) NCR 250 Electronic Cash Register. Each unit begins with a Unit…

One of thirteen individualized courses included in a marketing curriculum, this course is designed to familiarize the student with the mathematics used daily by the retail business. The course is comprised of six units: (1) Arithmetic and Selling, (2) Sales Records, (3) Weights and Measure, (4) Inventory Controls, (5) Checking Incoming…

One of thirteen individualized courses included in a marketing curriculum, this course is concerned with learning the factors which help mantain good relations among employers, employees, and customers. The course is comprised of two units: (1) Basic Human Relations and (2) Understanding Employer-Employee Relations. Each unit begins with a Unit…

One of thirteen individualized courses included in a marketing curriculum, this course covers the steps to be followed in planning, constructing, and evaluating the effectiveness of merchandise displays. The course is comprised of one unit, General Merchandise Displays. The unit begins with a Unit Learning Experience Guide that gives directions…

One of thirteen individualized courses included in a marketing curriculum, this course covers the planning and writing of advertisements and organizing sales promotion and public relation activities in wholesale and retail businesses. The course is comprised of two units: (1) Advertising Fundamentals and (2) Promotion. Each unit begins with a Unit…

One of thirteen individualized courses included in a marketing curriculum, this course covers buying merchandise for resale, selecting vendors, bargaining for prices, and purchasing supplies for commercial food and beverage service establishments. The course is comprised of two units: (1) Merchandise Buying and (2) Food and Beverage Purchasing.…

One of thirteen individualized courses included in a marketing curriculum, this course covers the basic elements of retail salesmanship, plus simulation and practice in making sales demonstrations. The course is comprised of two units: (1) Steps of the Sale and (2) Suggestion Selling. Each unit begins with a Unit Learning Experience Guide that…

One of thirteen individualized courses included in a marketing curriculum, this course covers wholesale and retail selling techniques, sales performance analysis, and intensive sales presentation practice. The course is comprised of four units: (1) Sales Preparation, (2) The Selling Process, (3) Special Selling Techniques, and (4) Sales…

One of thirteen individualized courses included in a marketing curriculum, this course covers the processing of merchandise from the producer to the ultimate consumer. The course is comprised of three units: (1) Shipping, (2) Receiving, Checking, and Marking, and (3) Stockkeeping. Each unit begins with a Unit Learning Experience Guide that gives…

One of thirteen individualized courses included in a marketing curriculum, this course covers the various credit plans, shopping conveniences, and advisory services provided by wholesale and retail businesses to their customers. The course is comprised of two units: (1) Credit and (2) Shopping Services. Each unit begins with a Unit Learning…

One of thirteen individualized courses included in a marketing curriculum, this course covers training of employees, employee evaluation, motivation and morale of employees, and decision-making. The course is comprised of three units: (1) Employee Training, (2) Solving Human Relations Problems, and (3) Preventing Human Relations Problems. Each…

One of thirteen individualized courses included in a marketing curriculum, this course covers control of expenses, inventory control, analysis of financial statements, and government regulations pertaining to business. The course is comprised of three units: (1) Fundamentals of Finance, (2) Merchandise Finance and Control, and (3) Food and…