This first in a series of three papers on models for communicating and disseminating career education programs covers national and regional models. Focus is on four levels of dissemination: spread, exchange, choice, and implementation. First, common mechanisms for spread are described, such as newsletters, brochures and materials packets, handbooks/guides, catalogs and sourcebooks, and journal articles. Next, two types of exchange models are described, including examples: (1) service agency-client model and (2) a model involving a person in a linkage role. Then follows a discussion of choice in which a guide to regional and national models for disseminating career education is presented. This guide covers thirty-two organizations and for each includes project name, contact person and address, mode of access, and communication services. Finally, the paper discusses implementation strategies for career education, such as training, technical assistance, conferences and regional meetings, and peer interaction strategies. (EM)