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Download full textRoach, David W.; McGaughey, Ronald E.; Downey, James P. – Administrative Issues Journal: Education, Practice, and Research, 2012
This study employed a survey in examining the important influences that shape a student's selection of a major in the College of Business (COB). In particular, it compared these influences, by major, to assess which items were most (and least) important to the students majoring in accounting, general business, finance, management, marketing, and…
Descriptors: Business Administration Education, Majors (Students), Decision Making, Surveys
