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| Dorr, Aimee | 3 |
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| Reports - Research | 3 |
| Speeches/Meeting Papers | 2 |
| Reports - Evaluative | 1 |
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Download full textDorr, Aimee; And Others – 1983
Ninety-four children, aged 5 to 12 years, were subjects of a study of recall of television literacy messages (drop-ins). The 30-second "How To Watch TV" (HTWTV) segments were designed for broadcast on Saturday mornings by the National Broadcasting Company (NBC) to convey to children some information and values about television (e.g., animals do…
Descriptors: Attitude Change, Broadcast Industry, Childhood Attitudes, Elementary Education
Dorr, Aimee; And Others – 1990
A previous study of the perceived social realism of television series featuring families was both replicated and extended with a sample of 1692 second, sixth, and tenth graders in 42 schools in southern California. The "Viewing Frequency" instrument and the "Realism" instrument took children 10-15 minutes to complete. Content…
Descriptors: Audience Response, Childhood Attitudes, Children, Content Analysis
Dorr, Aimee; And Others – 1981
Reported in this document are findings from an evaluation of three kinds of prosocial children's programming broadcasted by the NBC network during the 1980-81 season. The prosocial programmings evaluated were "Drawing Power,""Play Alongs," and "How to Watch TV". The primary goals of the study, as stated by NBC, were…
Descriptors: Age Differences, Childhood Attitudes, Children, Childrens Television
